Ava NguyenFujifilm Instax Mini 12
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the instax mini 12, and the only photo of mochi that exists on paper
There is a photo of Mochi taped to my mom's fridge, and it is the only photograph of that dog that exists on paper anywhere on earth. I took it on a thanksgiving morning two years ago, on a borrowed instax, and when I went home I ordered one in blossom pink before my suitcase was even open. Twenty thousand photos of him live in my phone, and about as many of Noodle, who has noticed she is not on the fridge. The one on the fridge is the one my mom shows people.
That math is the review, and I am going to do it properly.
the honest bit, per shot included
I paid $79.95 plus tax for the instax mini 12 in blossom pink in march 2023, list price, at launch, from the camera store that is definitely an affiliate link situation and I am bad at it. The camera is the cheap part. The film is the expensive part, running about a dollar a print, and I have bought enough of it to have opinions, which is the whole cost of this hobby hiding in plain sight.
| thing | what it cost |
|---|---|
| instax mini 12, blossom pink | $79.95 |
| film, 20 pack, twice a year-ish | about $36 |
| the first five shots, all Mochi's nose, enormous | undocumented science |
what i actually care about, in order of care
One button, and the camera does the thinking. There is no mode dial worth fearing: twist the lens to pop it on, point, and the automatic exposure decides the flash and shutter for you. The close-up mode kicks in on its own when you get near, with a little parallax correction so the flower you framed is the flower you get. You cannot mess it up. I have handed it to every relative I have, including the uncle who photographs with his thumb over the lens, and every print came out.
The film is about a dollar a shot, and that is the feature. This is the part nobody says out loud, so here: at roughly a dollar a print, you stop taking photos and start taking photographs. My phone roll is 20,000 images deep and mostly asleep. The instax roll is small, deliberate, and every single frame is a choice I remember making. The expensive-ness is doing something to me and I have decided it is good, which is a thing I get to say because I checked the math first and braced for it.
The 90 seconds are a small ritual. The print slides out gray and blank, and the image fades up over about a minute and a half, and every human being who has ever held one waves it like a polaroid. It does nothing. You are supposed to keep it flat and let it develop, and I know this, and I wave it anyway, and my sister tells me not to shake it, and I say I am not shaking it, I am airing it. The waiting is the whole charm. Nothing on my phone has ever asked me to wait for it in a way that felt good.
Five colors, and the color is the personality test. Pastel blue, mint green, blossom pink, lilac purple, and clay white, and I chose blossom, which is a pink so soft it looks like the inside of a bakery box. The whole camera is a rounded plastic pebble of a thing, toy-adjacent, and it matches the tote bag and the keyboard and the general pastel situation I have built for myself. Clay white is the one I would pick for a shared apartment, if I shared an apartment, which I do not, on purpose, mostly for the fridge access.
The gripes: no screen, no delete, and a wrist strap that will betray you. Every shot is a commitment, which is the point and also the cost. The flash is always ready and will go off in a dim restaurant, and there is no off switch for it, and my family has documentation. The camera is all plastic and light, fine for a purse, and the strap it comes with is the cheapest object in the box, so mine has been replaced by a ribbon from a gift my coworker with the cold brew gave me, which is a better strap and a better story.
The app scans the prints, which is the quiet trick. There is a little instax app where you photograph your print and it straightens and saves it, so the physical photo can live in the camera roll too. I scan the good ones, mostly to text them to my mom, mostly so they end up printed again somewhere else. The whole loop, paper to phone and back to paper, is very silly and I refuse to feel silly about it.
the fridge gallery 🧲
My mom's fridge is the only social network I respect. It has rules: photos are physical, likes are verbal, and the algorithm is a magnet shaped like a strawberry. Right now it holds Mochi, my cousin's graduation, a postcard from my aunt, and the gingerbread house fail from 2019 that my mom refuses to take down because "we were all there." The instax made me a contributor to that network instead of a lurker with a camera roll. When we were home in june, my mom pointed at the dog photo and told my aunt the whole story of that morning, which I had never told her, and the photo had the whole story in it anyway.
Print one photo of something you love and give it to a fridge. That is the entire tip.
the soft landing
I keep meaning to build the little album, the pocket kind that holds 64 prints, because there is a shoebox of loose instaxes on my desk that deserves better, and every time I look at it I
The truest thing: this is the cheapest camera I own and the only one that has ever made my family say "wait, print me one of those," and that is worth more than every photo I have never looked at again.
tape one to a fridge
ava